About Beautilicious

Beautilicious is the brainchild of Jennifer Coady Murphy and was established in April 2011. Having qualified top of her class as a Beauty and Complimentary therapist, Jennifer worked in some of the region’s top salons and spas. Her strong belief that true beauty comes from within led to her starting her own holistic beauty salon with its ethos of “Feel Amazing”. Jennifer understands that beauty and confidence are inextricably linked so she focuses on nurturing both. 

Jennifer Coady Murphy

Owner of Beautilicious

When Jennifer Coady Murphy was made redundant some years ago, she took it as a sign to follow her lifelong dream.

Jennifer has always had an interest in beauty and holistic therapies but her earlier career was in business. Her professional background encompasses a successful career working for multinational operations in training, sales, marketing and management. This ensures that the Beautilicious experience is based on the key foundations of customer care, open communication and professional service.

Jennifer Coady was a retail manager in Vodafone for eight years, a sales and training consultant for Waterford Crystal before that, where she was posted in Bermuda for a year. The redundancy coincided with the opening of a position on a beauty course, and she took it. Initially, she studied beauty and complementary therapy before earning a Diploma in Teaching Beauty, qualifying as a Coach, an NLP Practitioner, becoming a Reiki Master and recently a Therapeutics Yoga Instructor. Jennifer is fully qualified and Garda vetted, she currently teaches Positive Beauty to local Transition year students along with an array of private courses and workshops on Healing, Reiki, Beauty & Self-Development.

In April 2011, using expertise from both, Jennifer Coady successfully established Beautilicous, a unique beauty experience, an oasis of calm where sacred holistic therapies such as Kahuna & Shamanic Healing, Reflexotherapy are blended with all mainstream beauty treatments. Jennifer Coady has made it her mission to seek out top professionals in their field, who she trained directly with, such as travelling to Hawaii three times to train and up-skill with Dr Serge Kahili King, top Kahuna Healer, founder of Aloha International, Stewart Blackburn, Shaman of Pleasure and German inspiration Hanne Marquardt, founder of Reflexotherapy. "Most salons have a conveyor belt system but for me the most important thing is feeling amazing. Life is so busy & stressful, if you take time out even for just an eyebrow wax, I want it to be the most relaxing, soothing experience possible! One that will leave you "feeling amazing" said Jennifer.

My biggest career achievements to date are wining Businesswoman of the Year 2011 for Network Waterford & representing Waterford at National Level. Receiving an Honorary Hi Style Businesswoman Award 2013, a Hi Style Award for Most Stylish Beauty Salon 2014 & an honorary Hi Style Award for Most Stylish Business in Waterford. Jennifer is very modest about her achievements and view these awards as recognition for all the hard work done by her and her loyal, enthusiastic team. Jennifer Coady has already expanded Beautilicious twice and has grown her team from one to five therapists strong.




“At Beautilicious I experienced the best facial I have ever had, the quietness and calm was unbelievable. I did not want the treatment to end, already booked in for another next week , cannot wait for it" Eilis, Waterford.

“ My treatment at Beautilicious was pure bliss, feel great after it. Treatment room is lovely, warm and cosy" Mary, Waterford

“Had the most relaxing wax experience ever at Beautilicious. I usually dread the thoughts of my bikini wax but the therapist made me feel at ease throughout the whole treatment. Both waxing experience and the therapist were exceptional, will definitely be returning next month for my bikini wax. Thanks again” Geraldine, Waterford

“Total Relaxation, transported to a different place. Amazing, cant really put it into words my experience at Beautilicious" Kelley, Waterford

“Last weeks Kahuna session worked wonders. Kahuna healing is like escaping to a tropical island - feelings of light and warmth, all your troubles are lifted and balance and harmony is restored, Thank you for my healing” Gaby, Waterford

Loved my shellac manicure today, the added touch of the scrub and massage was a real treat and left my hands feeling so soft and nourished. The range of shellac colours available is fantastic, looking at my beautiful manicured nails has really brightened up my day" Una, Waterford